Another novelty the product has, is represented by the fact that it returns to the original packaging: jar of glass and by the lack of lactose that has been removed using the Ha-lactase enzyme, fact that includes the yogurt in the category of lactose-free products.
Dairy product
Milkberry, is an award winning yogurt created for a Food innovation competition (Ecotrophelia)! The secret taste turns you on as you discover the most delightful smooth tastes: sweet-sourish.
It is the first lactose-free yogurt with 10% fat content, with a rich and unique mix of forest fruits: cranberries and bilberries. The product offers a high input of nutrients and antioxidants that are beneficial to health, such as improving the balance of gut microbiota.
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The addition of dried cranberries and bilberries at the bottom of the jar offers the consumer two options of consuming it - with the fruits,by mixing the yogurt first (fact that changes its colour from white to purple and the taste too) or simple, without the fruits by leaving the product as it is.
The addition of dried cranberries and bilberries at the bottom of the jar offers the consumer two options of consuming it - with the fruits,by mixing the yogurt first (fact that changes its colour from white to purple and the taste too) or simple, without the fruits by leaving the product as it is.
Behind the product, a business model has been created, together with commercializing strategy, which implies selling the yogurt in schools and other public places through vending machines.
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The project has been created in collaboration with food technologists - Florin Oleniuc, Ruxanda Bulat and Valentin Vatamanu.