How we will behave around food packaging in 2025?
Market research concept book
If there is anything certain about the future then it is this: It will be dramatically different from today. We will face much greater challenges to our economy and way of life such as scarcity of key resources, rapid population growth, climate change and loss of biodiversity.
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In the context of this volatile business environment, how can executives prepare for the future?
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This approach consists of screening relevant trends and existing studies, and conducting extensive market research including in-depth interviews and home visitations in order to gain a deep understanding of lifestyles and consumption scenarios that will surely affect the packaging industry.
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The major trends discussed here are:
Sustainability Globalization Digitalization
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In addition, the gathered market insights reveal patterns of consumer behavior and preferences such as:
Trans-portability Health Shopping Experience Socializing over Food Convenience
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This concept book is designed as a practical tool to help the packaging industry deal with future trends. It includes consumer insights and offers new perspectives on future demands and production requirements. This book is intended to be an inspirational toolkit and aims at helping food packaging companies create solutions and assess innovations in order to maintain their market positions and stand out.
Sneak Peek into the book
